Deep Dive
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Mondelez International's Renewal Strategy: Rebranding Toblerone and Milka
Mondelez International is undertaking the largest brand renewal in decades for its Toblerone and Milka chocolate brands. Toblerone focuses on packaging modernization and brand asset enhancement, while Milka adjusts its recipes and mold shapes to cater to younger consumers' preferences for taste and sustainability. Both initiatives aim to address the premiumization trend in the chocolate market and increase consumer purchase frequency.
From Lab to Consumer Goods: How Food Tech Companies Build the Right Team
Food tech companies moving from the lab to commercialization require not only technological breakthroughs but also the assembly of cross-disciplinary teams. This article uses companies such as AirProtein, Upside Foods, and Finless Foods as examples to analyze the critical role of non-research talent in the scaling process and how to introduce the necessary functions in stages.
From Lab to Shelf: How Food Tech Companies Bridge the Regulatory and Scaling Gap
Cell-cultured meat companies are moving from the lab to scaled production. Companies like Upside Foods and Finless Foods have proven technical feasibility but face multiple tests including equipment scaling, raw material supply, standardized manufacturing, and ultimately consumer acceptance.
From Lab to Shelf: How Capital Drives the Expansion of Food Tech Startups
Food tech moving from the lab to consumer markets faces capital as a key bottleneck. Based on an analysis of funding cases from companies such as Upside Foods and Perfect Day, as well as industry experts' insights into pilot-scale costs and commercialization timelines, this article reveals the core role and potential risks of capital in the expansion of food tech.
From Lab to Consumer Goods: How Food Tech Companies Grow into Future Food Manufacturers
Food tech companies are undergoing a transition from laboratory R&D to scaled-up production. Companies represented by Finless Foods and Eat Just, while expanding capacity, need to address challenges such as facility bottlenecks, organizational culture shifts, and food safety regulation. Experts point out that this process is not only a technical issue but also an organizational and psychological leap.
Under Supply Chain Pressure, FMCG Giants Expand Capacity Through M&A
Facing supply chain disruptions and labor shortages, FMCG companies such as Hershey and Hormel are rapidly boosting capacity and gaining control over key processes by acquiring factories. Based on insights from multiple executives and industry experts, this article examines how acquiring manufacturing assets has become a key strategy to navigate uncertainty, while also highlighting the challenges and risks involved.
Small candy manufacturers forced to reshape business strategies
Small candy manufacturers in the United States are facing multiple challenges including labor shortages, supply chain disruptions, and rising raw material costs. Companies like Atkinson Candy have seen sales growth but halved their workforce, with delivery times extending from two weeks to three months. Businesses are forced to procure materials in advance, adjust recipes, pass on costs through price increases, and intensify recruitment efforts. Industry experts point out that although small businesses are hit harder, they can still find ways to survive by leveraging their flexibility and advantages in low-cost products.