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Barilla buys better-for-you mac and cheese brand Goodles
Beverages

Barilla buys better-for-you mac and cheese brand Goodles

Barilla Group announced on Thursday the acquisition of healthy mac and cheese brand Goodles, with the transaction amount undisclosed. Goodles will continue to operate independently, led by co-founder and CEO Jen Zeszut, with its headquarters remaining in Santa Cruz, California. The brand is known for its high-protein, high-fiber, and prebiotic features, and this acquisition will support its international expansion.

Prime Shrimp Debuts Honey BBQ Shrimp Burger as QVC Exclusive
Press Releases

Prime Shrimp Debuts Honey BBQ Shrimp Burger as QVC Exclusive

Prime Shrimp, a Louisiana-based frozen seafood brand, will exclusively launch its new Honey BBQ Prime Shrimp Burger on QVC on July 15, 2026, as part of the network's Today's Special Value event. The sweet-and-smoky patty will be offered at a special introductory price for 24 hours, bundled with the brand's Signature Cajun Shrimp Burger. The product is made with large chunks of Ecuadorian shrimp, free from antibiotics and sodium tripolyphosphate, and cooks directly from frozen.

UC Davis 2026 Follow-Up Study Finds Avocado Oil Adulteration Spreads to Chips, Mayonnaise and Dressings
Press Releases

UC Davis 2026 Follow-Up Study Finds Avocado Oil Adulteration Spreads to Chips, Mayonnaise and Dressings

A 2026 UC Davis follow-up study confirms that avocado oil adulteration has moved into processed foods such as chips, mayonnaise and salad dressings. The study found 93% of chips labeled '100% pure avocado oil' were adulterated, along with 71% of mayonnaise (100% for U.S.-made samples) and 100% of salad dressings. Adams Group, whose Marianne's brand was used as a purity benchmark, highlights the need for rigorous testing and supply chain transparency.

GLP-1s are pushing protein demand to new heights
Ingredients

GLP-1s are pushing protein demand to new heights

According to Circana's latest US Eating Patterns Report, 48% of American adults are seeking to increase their protein intake, up 7 percentage points from the previous year. Among GLP-1 users, 65% have this demand, and GLP-1 has become the second most common dietary type. The report, based on an analysis of $1.8 trillion in consumer spending and 618 billion eating occasions, shows that protein demand continues to heat up, and food companies are launching more high-protein, less-additive targeted products.

Athletic Brewing appoints new CMO amid marketing push
Beverages

Athletic Brewing appoints new CMO amid marketing push

Athletic Brewing Company recently announced that, after a months-long selection process, Dan Kleinman will assume the role of Chief Marketing Officer (CMO), effective September 8. Kleinman will succeed Senior Marketing Director Rosalie Kennedy, who had been serving in the role on an interim basis following the departure of former CMO Andrew Katz. Kleinman previously served as CMO at Deutsch Family Wine and Spirits for nearly three years and spent 16 years at Diageo. Citing Circana data, the company reported a 20.7% market share for its non-alcoholic beer in off-premise channels and plans to increase national media spending by 120% year-over-year.