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GLP-1s are pushing protein demand to new heights
Ingredients

GLP-1s are pushing protein demand to new heights

According to Circana's latest US Eating Patterns Report, 48% of American adults are seeking to increase their protein intake, up 7 percentage points from the previous year. Among GLP-1 users, 65% have this demand, and GLP-1 has become the second most common dietary type. The report, based on an analysis of $1.8 trillion in consumer spending and 618 billion eating occasions, shows that protein demand continues to heat up, and food companies are launching more high-protein, less-additive targeted products.

PepsiCo puts fresh foods in focus as consumers move away from processed snacks
Ingredients

PepsiCo puts fresh foods in focus as consumers move away from processed snacks

PepsiCo is increasing its investment in the fresh food sector to align with consumers' growing interest in healthy foods. One of the largest processed food companies in the United States is turning its attention to the fresh produce section of stores, a move that could open up long-term growth opportunities.

Ferrero looks to turn around Power Crunch with relaunch
Ingredients

Ferrero looks to turn around Power Crunch with relaunch

Ferrero has announced a comprehensive relaunch of Power Crunch, the wafer-based protein bar brand it acquired in January of last year. The overhaul includes a reformulated recipe, updated packaging, and a new tagline, "A Lighter Way to Protein." The move follows reported double-digit sales declines in the six months prior to May, as acknowledged by Ferrero North America's president. The company aims to leverage consumer feedback to reposition the brand in the competitive protein snack market.

Why sauces are emerging as key growth vehicle for CPG brands
Ingredients

Why sauces are emerging as key growth vehicle for CPG brands

Sauces are no longer just the "finishing touch" to a meal; their growing popularity has made them one of the strongest vehicles for flavor innovation in the CPG (consumer packaged goods) and foodservice sectors. Data shows that sauce consumption is rising at a +33% compound annual growth rate (CAGR), while about three-quarters of Gen Z actively seek out unique flavors or exotic cuisines. Based on insights from Stéphane Brunel, Global Category Manager for Sauces at Kalsec, this article analyzes how sauces serve as a low-risk innovation platform, current flavor trends (such as complex heat like "spicy + sweet"), and the formulation challenges posed by natural ingredients, while exploring how brands can achieve long-term growth through consistent execution.

PepsiCo, Kraft Heinz under investigation in Texas over avocado oil claims
Ingredients

PepsiCo, Kraft Heinz under investigation in Texas over avocado oil claims

Texas Attorney General Ken Paxton initiated an investigation into avocado oil products this week, following a UC Davis study showing that 89% of processed foods labeled as containing avocado oil actually contain other oils. Subpoenas have been issued to PepsiCo's Siete Foods, Kraft Heinz's Primal Kitchen, and Chosen Foods. The investigation will examine whether companies misled consumers through undisclosed use of seed oils, potentially violating state laws.

Newman's Own 押注使命驱动传统,瞄准千禧一代消费者
Ingredients

Newman's Own 押注使命驱动传统,瞄准千禧一代消费者

自1982年创立以来,Newman's Own 的产品深受婴儿潮一代和 X 世代喜爱。如今,品牌新任 CMO Mark Anthony Edmonson 致力于将品牌使命传递给千禧一代,通过强调优质原料、100%利润捐赠、新包装和零售媒体合作,提升品牌在年轻群体中的文化相关性。