Beverage giants such as PepsiCo and Coca-Cola are adding protein and other functional ingredients to ride the wave of growing consumer demand for health and wellness drinks.

Over the past six months, several well-known brands have launched functional versions of classic formulas or reformulated existing products. For example, Capri Sun has introduced an electrolyte version, while Pure Leaf teas emphasize focus-enhancing properties. Across all age groups,consumers are increasingly leaning towardbeverages with better hydration effects, while also paying attention to products containing natural caffeine, collagen, and additional vitamins.

However, having the right ingredients alone is not enough, especially as the functional beverage category becomes increasingly crowded. Established brands such as Premier Protein, Gatorade, and Muscle Milk are trying to strengthen their competitiveness by seeking potential market gaps and launching category innovations like protein sodas or sparkling hydration drinks.

Below, we have compiled some of the most impactful functional new products launched by established brands so far in 2026.